We created a platform for Pinnacle Vodka and all of their 30 flavors that added up to 100% fun. It was social in nature and mixed well -*ahem* - with their millenial audience, while giving an inventive creative twist to traditional vodka advertising. To see it through into more tactical situations, we built an icon system based upon their flavors that utilized the campaign language mixed with product photography.
100% Up For It
The Mark You Make
The mark you make on the world starts with the mark you make with your own hand. For Pilot Pen, we gave them a unique voice by sharing that sentiment from the perspective of a child. Using a simple type animation, drawn by hand, and having a child as the VO actor, we created a memorable, poignant video that the client loved.
Pilot Pitch Video
Would You Eat Steak from Walmart?
We challenged the belief that Walmart would have poor-quality steak by going to steakhouses in cities where steak is king and switching their choice cuts with Walmarts. We then gave behind-the-scene access to the Steak-Over online and supported it with Walmart's VP of Meat, where he would answer questions from social media and give advice on how to select choice meat.
Walmart Steak-Over Case Study
Kansas City Walmart Steak-over Event
Walmart Steak-over: Meet Scott Neal
Most people know Penske for their ubiquitous yellow rental trucks. But truck rentals represent less than 10% of their business. The goal of the "Penske Was Here" campaign is to educate people about the true scope of the Penske brand.
We all know that caregiving is more than just the medicine we ingest. For Tylenol, we created a campaign that made pills and syrups a small part of the larger caregiving story. For each of the pieces, we focused on human moments between parents and their children, reminding the user, that the same care your mom gave to you as a child, you can now return.
Plain white tee + Tough Mudder mud = happy t-shirt.
Every Medal. Every Minute.
For the 2012 Summer Olympics, Xfinity gave employees access to all of the thousands of hours of athletic prowess, for free! To announce the event at every Xfinity office nationwide, we created a tool kit of guerilla marketing tactics, wild postings, and internal displays.
The World's Longest Email
How do you sell the world's longest illuminating headlights? With the world's longest email of course!
The World's Longest Email
Soda Is ______.
For Veri Soda, a new, fledgling organic soda brand looking to take on big soda, we asked people to just tell us what soda was to them. Focusing on building awareness via social media, we created a stunt at SXSW giving passersby to opportunity to vandalize our Soda Is _____ truck in exchange for them sharing our message with their social media world.