IT'S TRUE.
WE ALL LOVE MIKE.
In the spring of 2010, Mike Hughes, president and chief creative officer of the Martin Agency was inducted into the One Club Hall of Fame. To recognize this much-deserved honor, The Martin agency launched the WeAllLoveMikeSite, coinciding with Mike's induction.
Visitors shared kind words and related photos which were randomly combined with with a database of handwritten fonts, simple illustrations and notebook details plus hundreds of pictures of Mike, enabling the creation of more than 2 million unique pages. The site had 500-plus unique posts from ad industry luminaries like Alex Bogusky and Jeff Goodby, thousands of hits, and an internal poster campaign built from the art.
WeAllLoveMikeSite was named Creativity's Site of the day on March 5, 2010 and best of all, Mike loved it.
Pitch work. Pilot Pen needed a personality. We believed personality was built into the pen, and came from the welder of the mighty device.
Crafted over a quick two days, the shoot consisted of fourteen separate panels hand drawn on camera by myself and ACD partner, sped up to the vo recorded from the copywriter's son, and then mixed with a custom track based on Big Star's Thirteen, recorded by the video editor. I wish more projects could be like this.
Looking for authenticity in a brand smitten with consumer-facing problems, something real was needed. From the details within the hand-done typography to the photography tone to the color palate, I tried to find then stress the positive role Tylenol has in a person's life.
The IAB MIXX Conference kicks off Advertising Week In New York each year
They present the best speakers, industry leaders and groundbreaking case studies.
The Martin Agency was lucky enough to be brought it to provide branding assistance. Luckily, the IAB mark was design by Michael Beirut and Pentragram, so creating
a system based upon the mark was grounded in a strong formal structure.
We approached the system by deconstructing the strong circle and rectangle shapes into the one unused basic shape in the original logo: a square. From there, alluding to the constantly moving parts that internet advertising embodies, but supported with a strong underlying structure, the system was born.
With a strong concept in mind, pushing the system into multiple facets in motion, advertising and unique approaches was easy, as well as striking.
In addition, while designing the IAB branding system, we also built more than a dozen bumpers that reminded visitors of the conference's theme: storybuilding.
I WORKED AT CK FOR ABOUT A YEAR AND A HALF DESIGNING BOXES, BAGS AND BOTTLES
Bags, too, you say? Yes, bags too. While at Calvin, I worked on all brands in the Calvin Klein fragrance house, while helping to launch flanking brands (Eternity Summer for Eternity as an example of a flanker), and wholly new products (see CKIN2U).
Above is the holiday packaging for CKone and CKbe in 2008, below is Euphoria and Euphoria for Men gift boxes for spring and fall. Although elegant in it's simplicity, each box had a number of alternative printing processes, from foils to flocking. Handbags - the usual gift accompanying a female fragrance purchase and men's attaché cases or dopp kits were drawn, presented, then comps were made at small local vendor before being produced in China.
In addition to the bags in the following photographs, the composition was re-designed to keep the hero pose, but to make the bags feel more tangible. Prior to this, the format was highly structural and imposing.
WALMART DONATES A GOOD DEAL OF MONEY AND FOOD TO LOCAL CHARITIES EACH YEAR.
as well as sourcing common local goods from area vendors. With a small budget and minimal resources, we designed a print, out-of-home and in-store campaign to highlight the company's contributions.
