We created a platform for Pinnacle Vodka and all of their 30 flavors that added up to 100% fun. It was social in nature and mixed well -*ahem* - with their millenial audience, while giving an inventive creative twist to traditional vodka advertising. To see it through into more tactical situations, we built an icon system based upon their flavors that utilized the campaign language mixed with product photography.
100% Up For It
Love doesn't come in a bottle.
We all know that caregiving is more than just the medicine we ingest. For Tylenol, we created a campaign that made pills and syrups a small part of the larger caregiving story. For each of the pieces, we focused on human moments between parents and their children, reminding the user, that the same care your mom gave to you as a child, you can now return.
Xfinity Office Olympics
For the 2012 Summer Olympics, Xfinity gave employees access to all of the thousands of hours of athletic prowess, for free!
To announce the event at every Xfinity office nationwide, we brought the Olympics to Xfinity employees with an arsenal of guerilla office tactics, wild postings, and internal displays meant to build excitement for the event and promotion.
The Mark You Make
The mark you make on the world starts with the mark you make with your own hand. For Pilot Pen, we gave them a unique voice by sharing that sentiment from the perspective of a child. Using a simple type animation, drawn by hand, and having a child as the VO actor, we created a memorable, poignant video that the client loved.
Pilot Pitch Video
Would You Eat Steak from Walmart?
We challenged the belief that Walmart would have poor-quality steak by going to steakhouses in cities where steak is king and switching their choice cuts with Walmarts. We then gave behind-the-scene access to the Steak-Over online and supported it with Walmart's VP of Meat, where he would answer questions from social media and give advice on how to select choice meat.
Walmart Steak-Over Case Study
Kansas City Walmart Steak-over Event
Walmart Steak-over: Meet Scott Neal
Soda Is ______.
Liking soda nowadays is a social disgrace in some circles. High fructose corn syrup, red dye 41, aspertame and so on are seen as a cause of diabetes, obesity, and a host of other diseases ailing society. That's why we used it as our tension point to launch Veri Soda, an organic, low-calorie soda.
Our new white van...
Most people know Penske from their yellow trucks that are just about everywhere; trust me - when you start looking for them, you realize how ubiquitous they are. But the majority of Penske business does not come from consumer truck rentals, but rather logistic services to companies like BMW and Whirlpool. The "Penske Was Here" campaign was used to educate people about the true scope of the Penske brand.